Impact of Latest Technology AI Used for Financial Analysis in Multinational Company: A study of KPMG Accountants in Pakistan

Abstract

This dissertation focuses on the effects of AI in the area of financial analysis in the context of the KPMG Pakistan, which is one of the largest international audit companies. In this paper, the impacts of AI technologies on the decision-making, risk management, and operational management of the organization are analyzed. It also highlights some of the problems that organizations might face when implementing AI, including problems with system implementation, concerns over data security, and constant need for staff updating. In this study, conducted with the interviews of the executives at KPMG Pakistan, the advantages of AI have also been discussed such as accuracy and timeliness in financial decision and control of risks. But it also highlights the problem of having to deal with both technical and cultural issues and factors to benefit from AI. Finally, a KPMG Pakistan-specific list of guidelines for the successful AI adoption is provided in the context of organization, data management, innovation culture, and focused continuous training. These recommendations are intended to assist KPMG Pakistan in continuing to hold its strategic position and set the course for the new environment for the application of financial analysis based on artificial intelligence.