(1)
Faryal Sajjad Hassan; Ayesha Aurangzaib; Hafiz Gohar Mehmood Khan. The Role of Social Media Marketing, Social Media Usage, Advertising Content, Brand Awareness and Consumer Purchase Decisions in Cosmetics in Pakistan. SOCIALPRISM 2026, 3 (1), 161-180. https://doi.org/10.69671/socialprism.3.1.2026.90.