FARYAL SAJJAD HASSAN; AYESHA AURANGZAIB; HAFIZ GOHAR MEHMOOD KHAN. The Role of Social Media Marketing, Social Media Usage, Advertising Content, Brand Awareness and Consumer Purchase Decisions in Cosmetics in Pakistan. SOCIAL PRISM, [S. l.], v. 3, n. 1, p. 161–180, 2026. DOI: 10.69671/socialprism.3.1.2026.90. Disponível em: https://www.socialprism.pk/index.php/socialprism/article/view/90. Acesso em: 22 sep. 2026.