MUHAMMAD ASIM ALI KHAN; HAMMAD ZAFAR; SHEIKH MUHAMMAD FAKHAR E ALAM SIDDIQUI. From Follower to Consumer: Analyzing How Internet Celebrity Attributes Shape Brand Attitudes and Purchase Intentions across Different Socio-Economic Strata. SOCIAL PRISM, [S. l.], v. 3, n. 2, p. 207–226, 2026. DOI: 10.69671/socialprism.3.2.2026.141. Disponível em: https://www.socialprism.pk/index.php/socialprism/article/view/141. Acesso em: 14 aug. 2026.