DR. MUHAMMAD UMER; DR. ARUBA SHARIF; AMNA ASLAM; SANA TANVIR. When Brands Try Too Hard: Meme Appropriation, Cringe Perception, and Cultural Misalignment in Social Media Marketing. SOCIAL PRISM, [S. l.], v. 3, n. 7, p. 299–312, 2026. DOI: 10.69671/socialprism.3.7.2026.242. Disponível em: https://www.socialprism.pk/index.php/socialprism/article/view/242. Acesso em: 15 sep. 2026.