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Dr. Muhammad Umer, Dr. Aruba Sharif, Amna Aslam, Sana Tanvir. When Brands Try Too Hard: Meme Appropriation, Cringe Perception, and Cultural Misalignment in Social Media Marketing. SOCIALPRISM [Internet]. 2026 Sep. 15 [cited 2026 Sep. 15];3(7):299-312. Available from: https://www.socialprism.pk/index.php/socialprism/article/view/242